Welcome to Checkout Segment, your go-to source for deep dives into the nuances of e-commerce checkout behavior. We explore how segmentation—by device, geography, cart size, return frequency, and more—shapes conversion rates and customer satisfaction. Whether you’re an eCommerce strategist, product manager, or curious marketer, our blog unpacks actionable insights to help you optimize checkout flows for every kind of shopper. Because when you understand your segments, you design better journeys.